Kazier Chiefs
Brand Enhancement and Awareness Creation
What The Brand Needed
Advertising the season Home and Away Kit/jersey has become a new culture and norm in the football industry, and each season every football club comes-up with creative, new and unique ways to showcase that jersey's. The Kaizer Chiefs football club, is one of the biggest clubs in South Africa, it is a club that is known their creativity, uniqueness and more. The Kaizer Chiefs football has always been creative in terms of their Kit design. Ushering the next 50 years of Amakhosi, Kaizer Chiefs and Nike launched an incredible 2020/21 home and away collection that pays tribute to the club’s rich heritage.
The home jersey draws inspiration from our African heritage and the icon and founder of the club, Kaizer Motaung. The jersey incorporates a lion’s mane in the design to reflect the Bataung clan name.
Insights and Execution
Voo C Media Group created this beautiful campaign for Kaizer Chiefs Football Club’s Home Jersey |2021/21. The home jersey draws inspiration from our African heritage and the icon and founder of the club, Kaizer Motaung. The jersey incorporates a lion’s mane in the design to reflect the Bataung clan name.
The Originate and the roots of where the brand come's from, sharing the proud African heritage the club - representing the lion (Bataung) playing around with African tribal marks using elements such as the makeup, attire and showing the African warrior and African war cry. The VMG Crew created the concept and added more elements through the lighting and set design that brought the bold and strong theme, within the African Nation and Lion – using different players from various African country's; Zim, SA, Ghana and more.
The Results
What Happened
The video received over 12k views and great comment and recognition.