YoCoCo
What The Brand Needed
The treatment will display the ice creams and the visuals will follow what the ice creams are named after. For example, with each ice cream we are going to show a symbolistic activity that connects with the name of the ice creams respectively. All the scenes will connect to the final scene of the video in which will be all of the three-ice cream creatively placed with the Yococo logo next to them. Nonetheless, within those visuals we will also have a series of b -roll scenes showcasing the bowl placement of the ice creams, ingredients used, the packaging and also the colour scheme placed on the ice creams.
Insights and Execution
The concept consists of three scene’s that inter-cuts with each other; This scene will show the symbolism of the Freedom ice cream. The model will do a yoga pose that will encompasses the Freedom ice cream. This scene will show the symbolism of the Wisdom ice cream. The model will indulge in a read whilst eating some Wisdom ice cream. This scene will show the symbolism of the Creativity ice cream. The model will indulge in doing an artistic gesture whilst and eats the Creativity ice cream.
The Results
What Happened
The YoCoCo was distributed on the VMG Youtube page and it received great reaction and response.