Kazier Chiefs
Brand Enhancement and Awareness Creation
What The Brand Needed
Everyone has a place they call home, a place where they lay their head after a long day at work and a place to relax during their free time. My Kasi is a segment where the Kaizer Chiefs players take their fans and viewers round the area they call home. We will be visiting the players home, school and their favorite place to “chill”. This content piece aims to go in-depth with the players home, school, chill & eat place. We try to understand and learn more about the player by visiting all the places that may “define” the player and may be the reasons being the players personality, behavior and more.
Insights and Execution
The Documentary allows us to learn about the player and the people around him, he will tell his story about the various places and memories he has; cut-aways will be added to bring more life, understanding and a full picture of what the player is talking about. The Documentary includes a few interviews from friends, family and educator.
The crew worked with multiple shots to make the story more unique and interesting by including opening shot of the area; an aerial view shot with different view of shots to give the viewer a clear view of the place. The segment will be being at the players house; where he will share his story about the house and memories he recalls growing in that house. The player will then give a tour about the neighborhood ; the places he played; the place he went to school and the place he spends time and enjoys eating..
The Results
What Happened
The documentary was distributed on to Supersports 202 on ShowMax.