Porsche
Advertisement
What The Brand Needed
A Porsche is a luxury car that everyone would like to have because of its style, legacy and that it resonates with different people around the world. So with this promo, we are going to combine luxury with modern culture to make the Porsche Brand, to be Porsche and Cultured. The set will be designed in a studio. This is an interior set. The design of the set will be inspired by a wet floor that will create a gloss effect and LED tubes for colour. The very same tubes will also be placed underneath the car as well for full shots or the final shot. And behind, there’s going to be a batman signal effect for the final shot with both the object and subject but this time the signal will be the Porsche logo. The tubes for the car will consist of one set of colour and for the model/subject the tubes will have a different set of one colour. As for the final shot, both of the colours will create mash which conveys the concept and message of the promo.
Insights and Execution
This was an inhouse project where the VMG crew combined their skills and became creative, thinking out of the box and stepping out their comfort zone. The set will be designed in a studio. This is an interior set. The design of the set will be inspired by a wet floor that will create a gloss effect and LED tubes for colour. The very same tubes will also be placed underneath the car as well for full shots or the final shot. And behind, there’s going to be a batman signal effect for the final shot with both the object and subject but this time the signal will be the Porsche logo. The tubes for the car will consist of one set of colour and for the model/subject the tubes will have a different set of one colour. As for the final shot, both of the colours will create mash which conveys the concept and message of the promo.
The Results
What Happened
The Porsche Ad was distributed on the VMG Youtube page and it received great reaction and response.