Bell's
whisky Product
What The Brand Needed
The Belll’s Blended Scotch Whisky is the rich, spicy and nutty malt at the core of this blend comes from the Blair Athol distillery. It has a rich amber colour and a rounded body, making it incredibly smooth and soothing. It has malted barley, traces of cut herbs, a fresh floral note, cereal and grist and a smidgeon of honey. This advert was created to showcase the rich taste of the whisky and to show why it is one of the most delicious whisky’s.
Insights and Execution
We played around with various concepts and ways to show case the rich and spicy blend that the whisky has, It began by pulling a wrapped gold silk to reveal the whisky, where the bottle is placed against a wooden background. We played with the light to reveal an empty glass while the light is flickering. We continued playing around with branding, close ups to show details, we play around with wooden and reflective props to add to the beauty. Pouring the whisky and close ups of ice cubes dropping into the glass. Closing sot of the Bells Blended Scotch Whisky, in a golden bowl. We will also have a small bonfire that is slightly out of focus bend. Behind all this is an image of a table mountain in a monitor / screen to fake the Cape Town late night feel.
The Results
What Happened
The Bells Ad was distributed on the VMG Youtube page and it received great reaction and response.